《兄弟间的竞争——Adidas VS. PUMA》


“In Germany at the end of the 1920s, two brothers began a shoe business under the name of Dassler. Thirty years later, after much rivalry, family breakdown and bribery, two of the biggest brands of sport were clearly established, on opposite sides of the river in the same town. They were Adidas and Puma. 
From their humble beginnings (the first trainers were made in a laundry shed, with machines powered by people on bikes), the two brothers and their rival companies went on revolutionize the sporting industry, exploiting advertising, creating brands – and paying sportsmen to wear their shoes. Told here for the first time, with interviews with everyone from Bobby Charlton to Dassler’s grandchildren, the true story of Adidas and its effect on the sporting world”

Barbara Smit详尽讲述了Adidas和Puma的历史。
这是一个令人景仰的家族，他们创造了运动装备的奇迹，成就了一段传奇。
想知道他们是如何起步的吗？想知道两兄弟为何分道扬镳的吗？
我也想知道，但我没有这本书。:(
即使有这本书，也不过是看画而已，因为书是德文的。
好像明年5月份，企鹅（Penguin）出版公司将出版其英文版。
(这封面很帅，因为封面上的鞋本身就很帅，其对峙的样子更帅。)
Barbara Smit是一名为《Financial Times》《international Herald Tribune》《 Economist》《Time magazine》等媒体提供重大商业事件报道的记者。为了完成这本书，她花费4年时间，辗转德、英、法、意等国家，拜访了很多公司（甚至察看了很多机密资料）。
消息来源：Amazon.de & Penguin press  （来自：真鞋门 胡紫茶  发表于2005-11-16）